Collection of Personally Identifiable Information and other Information
When you register as a User of our Site, we collect and store your personal information which is provided by you from time to time. This enables us to ensure that you have a safe, efficient, smooth and customized experience and we can provide services and features that most likely meet your needs. More importantly, while doing so we only collect personal information from you that we consider necessary for achieving this purpose. In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Site. We may automatically track certain information about you based upon your browsing behaviour on our Site. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the linked website that you just came from (whether connected to our Site or not), which website you next go to (whether this website is on our Site or not), your computer browser information, and your IP address.
We use data collection devices such as “cookies” on certain pages of the Site to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a “cookie”.
If you make a purchase from the Site, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.
Use of Personal Data
We use your personal information to provide the services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection.
We identify and use your IP address to help diagnose problems with our server, and to administer our Site. Your IP address is also used to help identify you and to gather broad demographic information. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like postal code, age, or income level). We use this data to tailor your experience at our Site, providing you with content that we think you might be interested in and to display content according to your preferences.
We may share personal information with our related entities and affiliates. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out. Other than that, we do not share, sell or disclose your personal information to any other third party not relevant to the Site or to the transaction. We may have to disclose your personal information to our partners, service providers and agents to undertake your transaction and to third parties to comply with our legal obligations, to enforce our Terms & Conditions, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to your use of our Site. We may be obliged to disclose personal information if required to do so to by law. We strictly comply with the Personal Data Protection Act 2010 and all rules, regulations and guidelines thereto.
We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners, and from us in general, after setting up an account. If you do not wish to receive our non-essential communications, please visit unsubscribe.
We may have third-party companies posting ads on our Site. These companies may use information (not including your name, address, email address, or telephone number) about your visits to the Site in order to provide advertisements about goods and services of interest to you.
Accessing your Account and your Personal Information
You can access, check and change/update your personal information anytime by accessing your account on the Site. More importantly, you are keep your own account details, username, password and other security identification details safe and secure. Babyshighchair will not be liable for any misuse or breach brought about without any fault on our part.